Every little sole must shine

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14 Comments

  1. Jake 06.Apr.11 at 1:20 pm

    Surreal.

  2. blasty 06.Apr.11 at 3:27 pm

    Maybe Converse will come out with a line of “Paul Westerbergs” to go with their Chuck Taylor shoes.

  3. soundbored 06.Apr.11 at 4:26 pm

    Um… Not sure what exactly to think of that. I want to go to Payless though.

  4. Erik 07.Apr.11 at 10:40 am

    i wonder if this is a national commercial….has anyone seen it besides on the internet?

  5. Jodi 07.Apr.11 at 10:44 am

    Erik, I haven’t seen it out in the wild yet. But I wonder if that’s because Easter is still three weeks away?

  6. rmcgeher 07.Apr.11 at 2:49 pm

    It is a national spot. It was done my Martin Williams – local Minneapolis agency with national clients. I have seen it on TV also. I think it’s great and I hope PW got a bunch of money for doing it.

  7. juan 08.Apr.11 at 9:59 am

    Hahaha, loved it, so weird.

  8. Erik 09.Apr.11 at 8:12 am

    I’m always mixed on music being in commercials, especially with artists i truly respect but i agree with mcgehr, if anyway deserves a huge payday it would be Westerberg.

  9. Doug 09.Apr.11 at 5:42 pm

    I saw this the other night on one of those national cable channels (maybe HGTV or something) and found myself liking hearing it, albeit softly under the voiceover, and knowing that Paul was getting a few well-deserved bucks.

    There was a time when we’d all yell “sellout” but now I think we appreciate decent music getting exposure, even if it’s only in a commercial.

    It also seemed mildly subversive in this context, although I’m not entirely sure why.

  10. Jonathon Hackett 10.Apr.11 at 8:54 am

    Nothing but happy about this.

  11. Erik 10.Apr.11 at 12:48 pm

    Give us a record Paul…..please

  12. zook 11.Apr.11 at 9:47 am

    I still get all giddy inside when I hear a PW/Mats tune in the real world. Good for Paul.

  13. chris 13.Apr.11 at 7:48 pm

    just saw the national commercial during idol.

  14. lenkin 23.Apr.11 at 2:24 am

    Excellent ! I really liked This song , it is very constructive & good . I certainly love the way the music & voice mixed in