Comments on: Every little sole must shine

By: lenkin

lenkin — Sat, 23 Apr 2011 07:24:51 +0000

Excellent ! I really liked This song , it is very constructive & good . I certainly love the way the music & voice mixed in

By: chris

chris — Thu, 14 Apr 2011 00:48:17 +0000

just saw the national commercial during idol.

By: zook

zook — Mon, 11 Apr 2011 14:47:29 +0000

I still get all giddy inside when I hear a PW/Mats tune in the real world. Good for Paul.

By: Erik

Erik — Sun, 10 Apr 2011 17:48:08 +0000

Give us a record Paul…..please

By: Jonathon Hackett

Jonathon Hackett — Sun, 10 Apr 2011 13:54:19 +0000

Nothing but happy about this.

By: Doug

Doug — Sat, 09 Apr 2011 22:42:10 +0000

I saw this the other night on one of those national cable channels (maybe HGTV or something) and found myself liking hearing it, albeit softly under the voiceover, and knowing that Paul was getting a few well-deserved bucks.

There was a time when we’d all yell “sellout” but now I think we appreciate decent music getting exposure, even if it’s only in a commercial.

It also seemed mildly subversive in this context, although I’m not entirely sure why.

By: Erik

Erik — Sat, 09 Apr 2011 13:12:51 +0000

I’m always mixed on music being in commercials, especially with artists i truly respect but i agree with mcgehr, if anyway deserves a huge payday it would be Westerberg.

By: juan

juan — Fri, 08 Apr 2011 14:59:26 +0000

Hahaha, loved it, so weird.

By: rmcgeher

rmcgeher — Thu, 07 Apr 2011 19:49:47 +0000

It is a national spot. It was done my Martin Williams – local Minneapolis agency with national clients. I have seen it on TV also. I think it’s great and I hope PW got a bunch of money for doing it.

By: Jodi

Jodi — Thu, 07 Apr 2011 15:44:27 +0000

Erik, I haven’t seen it out in the wild yet. But I wonder if that’s because Easter is still three weeks away?