Skip to main content
Seen Your Video

Every little sole must shine

By 06.Apr.1114 Comments


I am the queen of the underground, a bad ungrateful bunny.


  • Jake says:


  • blasty says:

    Maybe Converse will come out with a line of “Paul Westerbergs” to go with their Chuck Taylor shoes.

  • soundbored says:

    Um… Not sure what exactly to think of that. I want to go to Payless though.

  • Erik says:

    i wonder if this is a national commercial….has anyone seen it besides on the internet?

  • Jodi says:

    Erik, I haven’t seen it out in the wild yet. But I wonder if that’s because Easter is still three weeks away?

  • rmcgeher says:

    It is a national spot. It was done my Martin Williams – local Minneapolis agency with national clients. I have seen it on TV also. I think it’s great and I hope PW got a bunch of money for doing it.

  • juan says:

    Hahaha, loved it, so weird.

  • Erik says:

    I’m always mixed on music being in commercials, especially with artists i truly respect but i agree with mcgehr, if anyway deserves a huge payday it would be Westerberg.

  • Doug says:

    I saw this the other night on one of those national cable channels (maybe HGTV or something) and found myself liking hearing it, albeit softly under the voiceover, and knowing that Paul was getting a few well-deserved bucks.

    There was a time when we’d all yell “sellout” but now I think we appreciate decent music getting exposure, even if it’s only in a commercial.

    It also seemed mildly subversive in this context, although I’m not entirely sure why.

  • Jonathon Hackett says:

    Nothing but happy about this.

  • Erik says:

    Give us a record Paul…..please

  • zook says:

    I still get all giddy inside when I hear a PW/Mats tune in the real world. Good for Paul.

  • chris says:

    just saw the national commercial during idol.

  • lenkin says:

    Excellent ! I really liked This song , it is very constructive & good . I certainly love the way the music & voice mixed in